Word: longer
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Dates: during 1950-1959
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...Restyling is widespread (at a total cost of $750 million). Main points: The fins win; they stay, flaring upward and outward. Chrome will be a little less glittering, and hung on cars stretching wider, lower and longer than any before. ¶ The horsepower race is apparently over; increases will be generally small. ¶ That much talked about "Detroit small car?" At least a year away, though there may be a push on six-cylinder economy models...
Pontiac will be longer, lower, will sprout tail fins. Headlights will be more widely spaced; the scooped-out rear fenders will now be convex...
...uptrend, said G.M.'s boss, has already begun. Industrial production has recovered from the April low; housing starts, retail sales, Government expenditures and personal income are all moving up (see below). And for the longer term -by 1965-Curtice was even more optimistic. Reasons...
...their labor bill will be; they are able to guarantee delivery without interruptions. Were it not for long-term contracts in the auto industry, for example, countless auto suppliers would live from hand to mouth, not knowing from one day to the next if they could continue operating. The longer contracts thus make for stability...
Many big companies still like long-term contracts. General Motors' position: the longer the better for all concerned. Yet even G.M., which started the trend to lengthy contracts by signing the first important five-year pact with the United Auto Workers in 1950, has been burned. In the first half of 1958, when earnings dropped by $147,700,000, its labor bill went up per worker, because of a cost-of-living rise. G.M., U.S. Steel and the other giants can afford such bumps as the price of labor peace. Many a smaller company cannot. Says a spokesman...