Word: longer
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Dates: during 1960-1969
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...throne. The King loses his most important function-that of appointing the Premier. In the future, the Premier will be chosen either in direct elections by the people or elected by Parliament. The King is also stripped of his post as commander of the armed forces and may no longer rule by decree in times of national emergency...
...fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering" cramming more but shorter messages into the same time space. In the past two years alone, the number of products shown on TV has increased by about one-third, most...
...HIGH SATIRE. Relatively high, anyhow. Benson & Hedges gets a lot of laughs as it demonstrates the disadvantages of smoking its longer cigarette: a jewel thief hides behind the drapes, but his B & H sticks through and gives him away; a girl writes in to thank B & H for the extra length, since it comes in handy on her job she sticks it in her mouth while a marksman flicks it with his bullwhip...
...endless round of jingle-jangle whoop-de-do by a babbling brook or out there in Marlboro Country, are among the more mindless on TV.* Now they are engaged in a dreary interior dialogue. In reply to Chesterfield's joshing boast that its 101s are "a silly millimeter longer," Winston Super Kings scoff: "It's not how long you make it." Right, says Pall Mall 100s. What counts is whether you're "longer at both ends." Going everybody one less, Player's cigarettes is currently marketing a new brand in Canada that is "five millimeters shorter" than regular size, which...
...fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering"-cramming more but shorter