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Word: longer (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

This impact of this production depends mostly on the business; the lines are all there, but like Shaw (Bonds was first produced in 1907), Benavente has lost some of his iconoclastic punch over the years. It is no longer shocking to talk of a matchmaker who makes matches for money, but it is still extremely funny to portray her. The swashbuckling Captain, always bursting into snatches of Italian opera and clapping his friend Harlequin on the back, makes you nostalgic for the good old days when the army was never a sick joke but a funny...

Author: By Esther Dyson, | Title: The Bonds of Interest | 3/22/1969 | See Source »

...longer term, the only way that the French can have the incomes that they would like and avoid devaluation is to improve the efficiency of their economy, which is fragmented into countless small businesses. Even more urgent, as the conservative newspaper L'Aurore noted last week, is the task of "restoring the confidence" of the French people in their government. Said L'Aurore: "Rarely have Frenchmen in all social categories demonstrated such dissatisfaction with the way in which the government is managing the nation's affairs." Until confidence is restored, the franc-and France-will continue...

Author: /time Magazine | Title: France: Beyond the Standoff | 3/21/1969 | See Source »

Until now, enzymes have been little used in the U.S. except by commercial dry cleaners. Soapmakers feared that American housewives would not have the patience to soak clothes for at least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

...products "can surely help turn out a brighter, whiter wash." To sift the various claims, the housewife would need the advice of a chemist. In any case, the onslaught of enzymes, by adding still another step-and another product-to the laundry process, makes her washday chores both longer and costlier...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

...Delta blues. And when Johnny Shines went into his "tribute to a friend, the late Robert Johnson," playing "standing' at the Crossroads" with his mellow slide guitar, and a slight tremble in his voice, the rest of the band came right together. And that was the blues--no longer a legend; very much alive...

Author: By Tom Guralnick, | Title: Chicago Blues Allstars | 3/21/1969 | See Source »

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