Word: longer
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...buried in that document that can give you leverage for a more substantial severance package or even a wrongful-termination suit. It's going to give you bargaining leverage, ultimately. And again, never sign the severance agreement right then and there. It's ridiculous that it takes you much longer to buy a car than it does to lose your job. Nobody ever expects anybody on a reasonable basis to sign any document under duress. It's completely realistic, reasonable to expect to take that document home or a copy of it so that you can look at it with...
...stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael Brownstein - had no real effect on their experience. For those who saw the low-octane video, the commercial breaks significantly enhanced their experience. The longer the clip ran without a break, the more bored those viewers became...
...that possibly be true? How can brain-shearing jingles, annoying announcers and awful acting possibly make you happier? According to the researchers, it all boils down to a behavioral trait called adaptation. Adaptation predicts that even positive experiences become less enjoyable over time. Prior studies have shown that the longer people live in an enjoyable place, consume their favorite ice cream or listen to their favorite song, the more the intensity of their happiness declines. One study concluded that even after people win the lottery, their happiness returns to prior levels a few months after cashing in the ticket...
Along these lines, the authors of the new study, titled "Enhancing Television-Viewing Experience Through Commercial Interruptions," proposed that the longer viewers continuously consume a television program, the less intensely they enjoy the experience. Sure, I'm euphoric that The Office is on now, but five minutes into the show, that euphoria has certainly worn off. So what can possibly help me get the love back? An annoying set of commercials, for sure. Yes, I hate the fact that I'm seeing that Toyota ad for the 800th time. And the Geico cavemen just aren't that funny anymore. Please...
...core of these programs is Coartem. Developed in 1994, the pill combines artemisinin, a compound derived from a wormwood plant, with lumefantrine, designed by Chinese scientists, which does not kill parasites as quickly but lingers in the blood longer to help prevent resistance. That Coartem was even discovered is remarkable, says Chris Hentschel, CEO of one of Novartis' partners, the Geneva-based nonprofit Medicines for Malaria Venture. "Historically, all the malaria drugs developed were for prevention - that is, drugs for wealthy people going on vacation," Hentschel says. "A cure is for the common good...