Word: longer
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...worked longer on this than anyone in the history of the Super Bowl - 4½ years!" says DreamWorks' Jeffrey Katzenberg. (The 4½ years, by the way, is how long it took to make the whole movie, from which the trailer was taken.) "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story...
...annually, according to estimates from investment-banking firm Needham & Co. At age 50, Barbie is clearly in need of a midlife makeover. Says M.G. Lord, author of Forever Barbie: The Unauthorized Biography of a Real Doll: "What kids want is a toy that shocks, and that toy is no longer Barbie...
...sequel has proved bigger, longer and immeasurably more complicated. The fighting is now in its 15th year. According to the International Rescue Committee, it has claimed the lives of 5.4 million people, mostly through the disease and malnutrition that have accompanied it. In 1998, the war sucked six countries into a smash-and-grab for Congo's minerals and timber. And it has spawned a plethora of new rebel groups, collectively known as the Mai Mai, founded on a mix of genuine tribal grievances and criminal and murderous intent. Everyone--the Mai Mai, the Congolese army, Hutu and Tutsi, Congolese...
...danger of falling into the same trap as NATO in Afghanistan and the U.S. in Iraq: the more robust the mission, the harder it is to leave. Alex de Waal, program director at the Social Science Research Council, warns, "When you move to coercive peacekeeping, you're no longer neutral. You cannot expect to be treated above and beyond the conflict. You are part...
...render a massive fix for the economy but then muscle the federal budget back toward balance. "It is absolutely essential," he says, "and the President never lets us lose sight of this for an hour, that even as you do those things, you have to also be addressing the longer-range concerns. We inherited trillion-dollar deficits, and his budgets are going to show a path back toward fiscal health...