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Salvador Gonzalez Longoria Jr. Gretna...

Author: /time Magazine | Title: Letters: Sep. 12, 1983 | 9/12/1983 | See Source »

Octaviano ("Chito") Longoria, 73, who started out selling gardenias on the streets of Nuevo Laredo, built a commercial empire that included banks, cattle ranches, movie theaters and a vegetable oil factory. His house in Bosques de las Lomas, he boasts, would rival any in the world. The mansion has a chamber bedecked with the heads of animals Longoria acquired on his 20 African safaris, and a "pink room" that is dominated by a huge rug of that color given to him by Morocco's royal family. Unlike many of Mexico's new rich, Longoria makes generous donations to charity...

Author: /time Magazine | Title: Mexico's Macho Mood | 10/8/1979 | See Source »

...have been like before the Civil War." But none of the houses is so spectacular as a palace, now abuilding up the river at Nuevo Laredo, with 17 bathrooms, a swimming pool, five-car garage and three bars. For miles around, everyone knows that the house belongs to Chito Longoria, eldest (46) of the five Longoria brothers, who have done more than anyone else to make the once-dry lands blossom...

Author: /time Magazine | Title: AGRICULTURE: The Big Five | 9/10/1951 | See Source »

...Family. Together the Longoria brothers-Chito, Federico, Shelby, Eduardo, Alfredo-control 69 companies, employ 11,000 workers and gross more than $50 million a year. The brothers got a running start on their empire-building from their father Octaviano Longoria, who died in 1931, leaving his sons a tidy business in cotton, cattle, soap and cottonseed...

Author: /time Magazine | Title: AGRICULTURE: The Big Five | 9/10/1951 | See Source »

Without equivocation, the supposedly reputable We the People radioviewed Doctor Longoria Tuesday, Nov. 7, as the discoverer of the "death...

Author: /time Magazine | Title: Letters, Dec. 4, 1939 | 12/4/1939 | See Source »

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