Word: longs
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Dates: during 1950-1959
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...mounted in the rear. To Chevrolet's folksy, brilliant General Manager Edward N. Cole, 50, who is as square and compact (195 Ibs., 5 ft. 9 in.) as a Corvair, the new car marks the fulfillment of a 15-year dream; for that long, off and on, he has been trying to produce a rear-engine car. Says Ed Cole jubilantly: "If I felt any better about our Chevy Corvair, I think I'd blow...
...Specific Needs." What the auto industry is rolling into now, says Ed Cole, is "the era of specific driving needs." More and more Americans want a big car for big driving jobs, a small runabout for short hops. Thus, having long since realized the dream of a car for almost every family, the U.S. now is sweeping toward two cars in every garage. The compacts are speeding up the trend, since two Corvairs can be bought for the price of the biggest dressed-up Chevy...
Foreign makers view Detroit's shift as a return to normal size rather than a direct challenge to their cars. They figure that the new U.S. compacts-which run about 15 ft. long and start at about $1,800 list-will bite into the sales of regular U.S. cars, but are neither small enough nor economical enough to cut the sales of the fastest-selling smaller imports, which run about 10 ft. to 13 ft. and deliver in the $1,600 range. Foreign makers expect to benefit from Detroit's new emphasis on smallness; they hope to increase...
...customer will indeed get a long overdue break. The Corvair, the Falcon and Valiant are more than a shift to small cars; they also signal a shift in Detroit's auto-building philosophies, notably an end to years of emphasizing styling rather than mechanical changes. From now on, the big emphasis will be on mechanical improvements and innovations. The 80-h.p. Corvair has them aplenty. It gets 25 to 30 miles per gallon, can speed up to 88 m.p.h., and climb an ice-covered grade of 30° that would stop a standard car. Its flat "pancake" aluminum engine...
...Long-Range Penetration. Wingate's mental recovery was swift. He told his first visitors that his suicide had failed because his campaign had not been as carefully prepared as usual: he should have relaxed first with a hot bath so that his neck muscles would not have become tense, and turned the blade. Influence and nerve got him back into action. Within seven months he was sent to India, where a demoralized British army was still reeling from the loss of Burma. Wearing his accustomed sun helmet and a biblical beard, Wingate developed his theory of "long-range penetration...