Word: lonstein
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Dates: during 1990-1999
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...recent fashion trade bazaar in Manhattan, designer Shoshanna Lonstein was giving the hard sell to a group of potential clients. Sporting one of her new fall designs--a strapless wool tube dress--she looked herself up and down, fidgeted with the top of her dress and began, "I've made my clothes to allow for a woman's body, if you have one." Said a buyer from Miami, giggling: "Like you certainly do!" While the crowd burst out laughing, someone in the back whispered, "Hey, isn't she the one that used to go with Jerry Seinfeld?" The answer...
Seinfeld is making the gossip columns with another girlfriend these days, but Lonstein has not relinquished her 15 minutes of fame. Though it debuted only last fall, her collection of lingerie-inspired dresses, with matching handbags and thongs, nearly sold out at Bloomingdale's in three days--"even though they were cotton clothes in November," notes the store's fashion director, Kal Ruttenstein. There are waiting lists in some boutiques for her outfits, priced at an affordable $130 to $160, and her 50-piece sportswear collection will be in 200 stores by June. Sales are expected to top $1 million...
...last month's runway shows, Lonstein grabbed as many flashbulbs as visiting celebs like Julia Roberts. More surprising, the fashion world is taking her seriously. She's had doting spreads in the major women's magazines; last month Cosmopolitan even named her a contributing editor (job description: "providing trend updates, supplying party reports"). "Her designs are like Barbie-slash-Hello Kitty with Liberty of London mixed in," gushes designer Betsey Johnson. "Kind of Brigitte Bardot and beyond." Translation: low-cut frocks made of girlish fabrics such as dotted swiss and gingham, in pale pinks and blues that run completely counter...
Raised on Manhattan's Upper East Side, Lonstein began designing clothes out of necessity: she made her own bras and bathing suits when she had trouble finding any to fit her ample breasts and pencil-thin lower body. "I love clothing more than anything else," she confided over hot cider at a neighborhood lounge. "I almost walk through stores like one would walk through museums." After graduating from U.C.L.A. in 1997 with a dual degree in history and art history, she apprenticed at a lingerie company, where she learned that "it takes 38 pieces to construct a bra." Then...
...SHOSHANNA LONSTEIN's television appearances have been limited to broadcasts of Emmy Awards pre-shows, where she could be seen adorning the arm of (now ex-) boyfriend Jerry Seinfeld. But her lack of tube time is no deterrent to TV Guide, which next week will feature a four-page article on Lonstein discussing her new resort-wear line called, appropriately, Shoshanna. TV Guide's rationale for highlighting Lonstein, according to senior editor Lisa Bernhard, is that "America first got to know Shoshanna through her relationship with one of the biggest TV stars of the past 30 years. Since then...