Word: look
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Dates: during 1940-1949
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...Look was already old hat. The great wheel of fashion was turning onward from the bustling '90s to the tubular '20s: the new line was boyish and slim. U.S. dressmakers had lifted skirts closer to the knees. Paris houses showed short, narrow evening gowns with huge, trainlike attachments and bathing suit tops. There was a host of minor gimmicks: the boyish haircut, jagged at the edges; the sleek "attenuated siren look"; huge black fur muffs; long umbrellas; Edwardian gloves; the lacquered evening "back-of-the-head bandeau"; Eton collars; the coal scuttle; the Picasso bicorne...
...clearinghouses which keep the models' bookings, relay telephone messages, give them a place to sit around and wait between jobs, and collect 10% of their fees. It is usually the model who has to sell herself, tramping in & out of photographers' studios, showing her scrapbook, trying to look like the advertisers' cryptic specifications ("We need the soap and motherhood type"). By great good fortune she may land a movie contract.† But in most cases, she will achieve a glamourous life only in the ads she poses...
...hand to introduce Lisa to the black cocktail dress she was to model. While the designer pulled and pinned the dress into place, she patted Lisa Fonssagrives' modest bosom and said: "Darling, you'll simply have to fill that out. You know what I want-the Maxime look...
...bust and hips 34 in.) is so supple that she can pull in her normally 23-inch waist to 18 inches. She has the gift of mimicry every good model needs, and a keen fashion sense. Once, she appeared 103 times in a single issue of a magazine, scarcely looked like the same girl in two pictures. Says she: "The photographer says, 'Look sexy,' and I look sexy. He says, 'Look like a kitten,' and I look like a kitten. It is always the dress, it is never, never the girl." As one satisfied customer...
...important sense she exercises an unsettling influence by making men & women dissatisfied with reality. She proclaims that homeliness is a sin and unnecessary. Her every image assures men that women look like goddesses, while their experience tells them that women only look like women. She assures the women, in their turn, that they can clean a two-story house, take the children to school, make a dress at home, cook a four-course meal, wash the dishes, and then slip into an opera gown, make brilliant conversation and look as ravishing...