Word: looke
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...signs and an antique manual pump frozen at 19 cents a gallon. A juke box features Sinatra, the Ink Spots and Peggy Lee. The colors are spectacular. There's the two-toned gray and salmon '55 Bel Air and the silky green '57 Thunderbird convertible. How could a country look at cars like that and not fall in love...
...make sure you listen to your true preferences when you're at the mall? "First of all, consumers should experience the product before they look at specifications," says Hsee. "Sometimes marketers use a big font, but we should try to ignore it." Reading about how many coils a mattress has only after you've laid on it for a while should keep your decision-making more in line with your real perception of comfort...
...absolute experience matters, not the relative one. In your family room, whether the screen is 42" or 46" might not be nearly as big a deal as how easy the remote is to use. You'll get a better feel for the overall experience of each TV if you look at one and then leave the store for a few minutes before coming back in to look at the next. And if it turns out the thing that was attracting you to the 46" was how nice that number sounded and nothing more, then you might just save yourself some...
...think this was huge for our team. We’ve been having kind of a rough start here,” Buesser said. “I think this is really going to set a tone for the new year.”The Crimson will look to carry over its momentum into 2009 when it meets Princeton at home on Jan. 2. “Every win is a big one. We had a pretty tough schedule from the beginning of the season to this point—who we’ve played, injuries we?...
...these new believers is Holy Trinity Brompton (HTB), an evangelical Anglican church in plush Kensington. The church's 4000-strong congregation has almost tripled in the past 15 years, and its average age is 27 years. While HTB does not keep records of these young converts' wealth, a look at its bulging collection hat offers some clue: the church raised over $7 million from donations last year alone (An average London parish, by contrast, can expect to raise around $150,000, according to data provided by the Anglican church). The church has become so popular that it recently began encouraging...