Word: lookership
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...people with glasses can be sexy too, is a more straightforward extension of the website. Genevieve Field, the company's co-founder, claims that her company intended all along to commit to print its fleshy pictorials and ooh-la-la advice columns. Having built up a readership--and a lookership--on the Internet, Nerve intends to stretch out on paper with longer articles and richer photo spreads. At its launch six months ago, the magazine claimed a circulation of 50,000. Now it's around 70,000. In some ways, Nerve's print edition is an improvement on its electronic...
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