Word: looking
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Dates: during 1980-1989
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...process of elimination is the way to do it. Obviously, the Dolphins are out. I'd look silly with a marine mammal on my head. And I'm too cool to jump on a winning bandwagon. Sorry, San Francisco, New Orleans, and Philadelphia. Appreciate the fans you've had from the beginning...
What about the New York teams? The Giants are another Empire State wanna-be team from the Meadowlands, and their superstar does drugs. The Gatorade bit never got to me, anyway. I was born in Buffalo, so the Bills rate a look. But Buffalo is Buffalo--like the kid says in A Chorus Line, "Committing suicide in Buffalo is redundant." Cleveland misses out on the same criterion. The Browns are great, but they play in Cleveland...
...first advertisers to embrace the rainbow look was Benetton, the Italian knitwear maker, which launched its "United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said...
Since consumers want to see real people rather than idols, advertisers expect the ethnic look to be around for years to come. "We don't want a colorless, odorless soup," says Guy Taboulay, the executive creative director in Paris for B.S.B., a U.S.-owned ad agency. "We want to see national identities and character. Tomorrow's culture will be made up of different cultures. That will be its strength...
...schools are now conducting drives with goals of more than $100 million; three are seeking to break the $1 billion mark. But changes in the tax code have made giving less attractive, and many endowments are still feeling the aftershocks of the 1987 market crash. "How can we look so rich, yet feel so poor?" asks Donald Kennedy, president of Stanford, which faces a projected $11 million shortfall this year...