Word: looking
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Dates: during 2000-2009
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...come up with the idea for the book? Hamilton: Well, Scott and I are friends. We look very similar to marketers. But if you go a little deeper, you find that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether...
...Information, me-Too and Stickiness. Time is whether you're focused on right now or the future. Risk is whether you're willing to take a risk. Altruism is whether you think about others. Information is whether you research before you make a decision. Me-Too is whether you look to others for guidance. Stickiness, whether you stick with what you've already done...
...Marchi: We got about 75%-80% of people right, but there's still more work that could be done. For the me-Too trait, we'd love to know who you know. If you look at other people to make decisions, we need to know what their preferences are before we can determine yours...
...insane if I didn't get them gifts"? Yes, that's the problem. So what do you do? There are a few possible answers. One answer is gift certificates or gift cards. Another solution that we see increasingly and that I advocate is giving gifts to charity. If you look at data, as people get richer, they give a higher fraction of their income to charity. So if you think that luxuries in that sense are things people would like to do, if only they had more money, then holiday giving - giving someone the ability to give to charity...
...mail that there was "simply no way for us to make money - ever," for investors in their fund. Then several days later, Tannin told investors in a conference call that he was "comfortable" that his fund would continue to go up. The e-mail makes it look like Tannin was lying to his investors, but the e-mail that prosecutors cited was just one of many between the two managers. At other times, the managers seemed to be less sure that the fund was doomed. They said aggressive bets might pull the fund out of its problems...