Word: looks
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Dates: during 1940-1949
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...linen) by the late Grant Wood. Its readers won't have to do much reading: the magazine will be nine-tenths pictures. It will also be adless (Malcolm's idea, reluctantly approved by B.C.). Forbes is counting heavily on its snob appeal-it is designed to look impressive on boardroom tables-but figures that many a businessman will want to buy it as a gift (with his name as donor on the inside cover) for his local library. "Heavy antique stock," the prospectus brags, "will give the magazine its fine library appeal guaranteed to keep its timbre...
Many a big-time publisher dropped around to take an appraising look. But last week it was a neighbor who went to the rescue. In a reorganization and stock transfer, Eugene Collins Pulliam bought control of the afternoon News (circ. 173,000), and merged it with his profitable morning Star (181,000). He will merge everything but the news gathering staff...
Elsie Frankfurt, who had studied designing at Southern Methodist University, was distressed by the unesthetic appearance of her married sister Edna. She was pregnant. Said Elsie: "You look simply horrible. We've go to do something...
Setting her designer's mind to work, Elsie soon had a dress that made Edna look both slender and stylish. A clamor for copies convinced Elsie and Edna that they should go into business. They pooled $500, hired three seamstresses and rented a small shop in a strategic location-the Medical Arts Building, where most Dallas obstetricians have offices. Thus, ten years ago, began a business that has grown until it is now a U.S. merchandising sensation: Page Boy maternity clothes...
...Beckett, Robert Stack) may be forgiven for acting like ambitious hams in a high-school play, but the hardened adult "troupers (Wallace Beery, Leon Ames, Carmen Miranda) also suffer repeated attacks of squirming coyness. Most of the cast, too, is larded over with a fiery red makeup that would look fine on a Connecticut barn. On Technicolored actors it looks terrible...