Word: looks
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Dates: during 1940-1949
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...inter viewed in a National Association of Broadcasters survey said that their chief source of daily news is the radio. The next question is: What kind of news are they getting? To find out, a special committee of the National Association of Radio News Directors took a one week look at the four news associations (Associated Press, United Press, International News Service, Transradio Press). Last week, the committee issued a 12,000-word report described by N.A.R.N.D. President Sig Mickelson as a "fact-finding rather than a fault-finding project." If not faults, the committee found plenty coming...
Managing Editor Joe Parham of the Macon (Ga.) News (circ. 14,773) thought he knew what the "Newspaper of the Future" would look like: departmentalized news (like a newsmagazine), and no newspaper-style headlines. Fortnight ago, for one edition only, Parham decided to let his readers peer into the future. The eight-page issue (price: 5? ) carried the news in seven departments (Local, State, National, Foreign, Sports, Markets, Life), topped stories in each department with drab, label-style heads (e.g., BRITAIN COAL STRIKE). Instead of the usual 24 stories on Page One, the News crowded...
...Page One box, Managing Editor Parham asked readers what they thought of the experiment. By last week the votes were 10 to i against the new look. Most readers found the headlineless paper dull, couldn't tell big stories from little ones. Complained one subscriber: "You have to read this paper to find out what...
Next day Post readers advised young (33) Editor James A. Wechsler to take a look at his own sport section. For the benefit of criminal vermin and ordinary baseball bettors among its readers, the Post was running "Today's Pitching Form" -"official" daily gambling odds on the big-league games. In an editorial, Jimmy Wechsler lamely explained that he was just giving his readers a fielder's choice. Wrote he: "We do not believe the gambling urge would vanish if we left this arithmetical intelligence out of this newspaper . . ." The Post gets its odds from a "reliable" Jersey...
...greatest change-and the hardest for Cap'n Menke to swallow-is in the customers, now mostly heckling wiseacres from the big city. "When the folks come in from the little towns where we used to play our shows straight, from Golconda and Shawneetown and Chester, they look at me with a sad expression," he says. "Our shows've been spoiled, they say; the old days are dead." Then, toughening up, he adds: "Of course, we don't care what they come for, just as long as they lay their money down at the box office...