Word: looks
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Dates: during 1960-1969
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Homosexuals-perhaps as many as 12 million American men and women -are one of the nation's most despised and harassed minority groups. A poll taken for CBS-TV not long ago revealed that two out of three Americans look on homosexuals with disgust, discomfort or fear, and one out of ten regards them with outright hatred. A majority considers homosexuality more dangerous to society than abortion, adultery or prostitution. Society's hostility toward the homosexual-particularly the male -leaves him wide open to blackmail and job discrimination. Police, concentrating more on attempting to control homosexuals than those...
General Mills, General Foods and other major food processors that have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet...
...Pont, finding one name can tie up the talents of a team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater...
...stared at two reporters with mock malevolence across his tossed salad, slowly raised a pointed finger from an imaginary holster and cried: "Zap! Whammo! Jesus, the guy's still got it." But, said one reporter, "Wayne's 62 now and his fight scenes are beginning to look a little-well . . ." "Fight scenes!" roared Marvin. "Hell, I thought those were his love scenes. Hey, don't print that. Oh, go ahead. I can always say, 'Hey, look, Duke, I was drinking...
...ENCYCLOPEDIA by Richard Horn. 157 pages. Grove Press. $4.95. The hapless love affair of hopeful Poet Tom (Americana) Jones and wealthy, bohemia-bound Sadie (Britannica) Massey is cross-referenced in brief, satirical, encyclopedic passages from ABORTION to zoo CAFETERIA. What you can't look up, you can't put down...