Word: looks
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Dates: during 2000-2009
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Jerry Jones, Texas billionaire, hands-on owner of the Dallas Cowboys and prime mover behind his team's massive, glittery and very expensive new stadium, can tell you exactly the words he wants people to think when they first get a good look at it: the future...
...sounds about right, because the future may well be what his stadium represents - and not just because it has lots of glass and exposed steel and none of the corny nostalgic touches that baseball parks go in for these days. Jones didn't want a stadium that would just look like the future. He wanted one that would shape it, or at least shape the future of football, a game that for most people is something seen only on television. Jones thinks more of those people should be coming out to games - preferably the ones his team is playing...
...thing is, when you look around the new Cowboys Stadium, with its multitude of private clubs and bars and what you might call its presiding deity (a massive, 600-ton JumboTron hovering 90 ft. above the field), you can't help suspecting that a good part of his vision is to make the stadium experience even more like the home experience - centered on television, food and drink - but bigger. Much, much bigger. So at 3 million sq. ft., the Cowboys' new home in Arlington, Texas, is three times the size of Texas Stadium, where they used to play...
...Peter Eisenman, Norman Foster or Herzog & de Meuron, the guys who have added star power to stadium design over the past few years. Why butt heads with a big thinker when you've got some big thoughts of your own? "We really knew what this building was going to look like," Jones says. "What I needed was a good listener...
...message to corporate leaders. In the cases of UPS and Kroger, for instance, you've gone up to the CEOs and essentially ambushed them with advice. How has that worked out for you? I'm very passionate about what I do. I will approach the CEO directly, I'll look them straight in the eye and say, "You're doing this wrong." They're always taken aback initially, and the people around them freak out. But I have gotten more business by being direct and honest than I ever got being obsequious and sycophantic...