Word: looks
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Dates: during 2000-2009
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Debating Detroit I applaud TIME's decision to spend a year in Detroit looking at the city's and region's challenges and efforts at revitalization [Oct. 5]. However, I find it curious that you start intensive research into the city with an opinion piece by a resident of New York who left Michigan four decades ago. With all due respect to the acclaimed Daniel Okrent, simply reciting old grievances repeatedly rejected by voters, such as my having "resisted ... more stringent mileage standards," seems counterintuitive to the magazine's mission. I would ask that Okrent take another look...
...headline result: simpler is better (not to mention probably cheaper to produce). Participants in the study looked at 52% of ads that contained only text, 52% of ads that had images and text separately and 51% of sponsored links on search-engine pages. Ads that got a lot less attention included those that imposed text on top of images (people looked at just 35% of those) and ones that included animation (it might seem movement is attention-grabbing, but only 29% of these ads garnered a look...
...Interestingly, people who were just browsing the Web looked at only 5% more ads than those trying to accomplish a specific task. Even when we're on a mission, we're still fairly willing to stop and look at an ad. However, there was one sort of website where ads rarely registered: pages built around search boxes. Think Mapquest or Expedia. Google's tribute to white space on its home page might be sleek design - or it might have something to do with knowing that no one would look at an ad there anyway. (See 10 ways Twitter will change...
...Harvard’s proposed land concession is very admirable, and we look forward to a more formal and concrete agreement between Harvard and the City of Boston in the coming days...
...you’re a “Mad Men” devotee prone to eating your feelings of sadness about this season’s end, look no further than Sweet Cupcake’s Season Finale promotion! Throughout the day today, Sweet will be offering cupcakes with various Mad Men related images plastered on top of their otherwise normal cupcakes...