Word: lopez
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Dates: during 2000-2009
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...Affleck may have called off his wedding to actress and singer Jennifer Lopez yesterday, but the Dunkin’ Donuts and Baskin Robbins featured in Affleck’s movie Good Will Hunting are back together after a three-year split...
...Former journeyman singer Anthony Garfield Henry now has a better name, Gucci shades and big rings, and is being hailed as opera's P. Diddy (although what this means is anyone's guess - will he date Jennifer Lopez and fire weapons in crowded opera halls?). Warner Music is trumpeting his 34.3 million, five-album contract - one of which will be an opera-style CD of pop songs. Opera meets rap - well, at least he's got the niche to himself. Commercial potential: $$$$ Artistry: Too soon to tell...
...course, Eve isn't the first pop-culture sensation to try on fashion. In the past two years, Jennifer Lopez has watched her line, JLO, take off, earning $130 million at retail in 2002, with $175 million projected for this year. And over the past few months, it seems every celebrity with a face and a following has announced a new fashion line. Eminem, Mary-Kate and Ashley Olsen, Nelly, Jay-Z and Mexican pop idol Thalia Sodi all have theirs. Beyonce Knowles, Gwen Stefani and 50 Cent are each coming out with a label. Lenny Kravitz reportedly really wants...
Whether it's with Lopez or Stefani, a celebrity association seems to provide a sense of familiarity in a cyberspeed, anonymous world where family is often far flung and community absent. Companies that capitalize on this through co-branding get instant emotional attachment and hipness by association. Companies that don't take that step run the risk of being perceived as pop-cultural outcasts...
...several months last year, Mirgun Akyavas, 45, worked as design director for the junior collection of JLO by Jennifer Lopez. TIME talked to Akyavas about her experience...