Word: lorded
(lookup in dictionary)
(lookup stats)
Dates: during 1920-1929
Sort By: most recent first
(reverse)
...Yale baseball team. At 8.30 o'clock last night a special convocation was held, the fourth in the history of Yale University, and President Angell conferred an honorary degree of doctor of laws on the Swedish Crown Prince. This honor had previously been accorded only to Cardial Mercier, Lord Kelvin, and Marshal Foch. The prince addressed the audience in Woolsey Hall after receiving the honor. Previous to the award conferred by the Yale authorities last night, the Crown Prince had received a similar degree at Princeton University...
...question remains-how came that tube of Pepsodent, and not another tube, to your bathroom shelf? It got there, obviously, because somehow Lord & Thomas had at least made you suspect that of all toothpastes Pepsodent is the one most imperative to your health and happiness. You may not remember but somewhere you read that you had a film on your teeth and that gritty Pepsodent was the thing which would polish that film away...
That film-on-teeth suggestion that Lord & Thomas somehow conveyed to you is one example of so-called "reason why" copy. A "reason why" advanced for the makers of Dr. Forhan's toothpaste is that four out of five unfortunates develop a dread gum-disease through failure to use this preventive...
...Lord & Thomas man, Claude Hopkins* who is said to have discovered that a scientific demonstration is more convincing than a string of superlatives, has since enjoyed a tremendous salary and much honor among his professional brethren...
...course Claude Hopkins, when he made his lucrative psychological discovery, had to "put it across" to manufacturers having things to advertise. That was where the head of the Lord & Thomas firm came in. Persuading manufacturers that of all advertising agencies Lord & Thomas was the only one for them was the colossal task of Albert D. Lasker, president. To know how he went about that task, and thus to comprehend how Lord & Thomas got in a position to inject all sorts of things into your life-Palmolive soap, Quaker Oats, Lucky Strike cigarets, Kotex,* among other things-you need a picture...