Word: lorded
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Dates: during 1930-1939
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Naming Yale as "the best dressed girls' college in the country," but claiming that shoulderstrapless evening dresses were not designed for the modern automobile, Miss Dorothy Lord, internationally famous style expert, last night launched a move to glorify the 1939 Radcliffe girl, in a silkless style show...
...said it was coming," said Mr. Dana O'Clare of Manhattan's Lord & Taylor department store in a mixed mood of complacency and profane surprise, "and last night, by God, it came...
What came on Thanksgiving evening was a blizzard, confirming a prophecy plastered on all of Lord & Taylor's windows the previous week while inside the windows an artificial snow storm of unbleached corn flakes swirled in a frosty void. Display Director O'Clare thought that one up, and L. & T.'s President Walter Hoving defended it against the conservative protest of the Fifth Avenue Association which has a rule against "motion or sound...
...entered the displays of Fifth Avenue stores below 42nd Street. At Altman's big toys revolved in the windows. In each window at Franklin Simon's a cute white angel stood at a cute white organ under changing colored lights while organ music breathed from lofty loudspeakers. Lord & Taylor had windows full of its famed big, swinging golden bells with chime accompaniment, the same as last Christmas-the first "repeat" in recent Fifth Avenue history...
...their stuffy offices under basement steam pipes or partitioned off from noisy stock rooms, the display directors of Fifth Avenue labor in no arty atmosphere. They spend anywhere from $300 to $2,000 every week (twice a week at Lord & Taylor's) on a complete change of windows, usually stay up all one night at least with a squad of carpenters, painters, dressers, electricians. Every window display is tied up with merchandising, but this tie-up in the last few years has changed. Display directors owe half their fun to a Depression-born business axiom: "Sell the store...