Word: loren
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Dates: during 1930-1939
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...that Collier's editorial rejuvenation began. Editor Chenery. brought in to succeed the late Loren Palmer who went to the Butterick Publishing Co., and later to Liberty, was given practically a free hand. Most important, he was allowed to spend freely to get and hold good authors. He set about to speed up the magazine, insisting on more and snorter stories in each issue, buying by the story, not by the word. He originated the "short short-story," complete on one page, first of which was written by Octavus Roy Cohen. Four-color illustrations were used in Collier...