Word: lorenze
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...line. In October, sales of Ford Motor's middle-priced Mercurys fell 11%, to 33,000, and its Lincolns dropped 18%, to 7,300. For that reason Ford shifted drivers at its Lincoln-Mercury Division: to another job in the company went Lincoln-Mercury Division Boss Paul Lorenz, and in came Vice President E. F. ("Gar") Laux, an aggressive protege of Iacocca...
...AGGRESSION, by Konrad Lorenz. In this fascinating natural history of violence, a celebrated Austrian naturalist traces the all-too-human passion of aggression to its roots in the lower phyla and finds there an inherent (and hopefully inherited) capacity to transform aggression into love...
Warrior Virtues. Man, in Lorenz' opinion, is one of the species most likely to fail for this reason. Man's specific problem, as he sees it, is that in the state of nature he was not a very aggressive animal. On the contrary, it was so hard for one primitive man to kill another that nature never bothered to develop an instinctual safeguard against homicide. Then all at once, with the aid of his powerful brain, man discovered weapons; and with the aid of weapons a creature created for flight was abruptly transformed into a creature equipped...
Aggression into Love. Is there a way out of this dilemma? Lorenz finds it in an animal capacity called "redirected activity." In the case of the greylag goose, redirection works like this: the same movements the goose makes when it attacks an enemy it makes with only slight variation when it professes love for its lifelong mate. The movements are the same, the feeling is totally altered. What has intervened, in the author's opinion, is an instinctual process analogous to the one Freud calls sublimation. Animal rage has been sublimated into social feeling, aggression has been transformed into...
From this and many similar instances, Lorenz draws a further conclusion-one that is commonly sensed if not frequently articulated: love, which is exhibited only by species that also strongly exhibit aggression, is in fact intrinsically and always a redirection or transformation of aggressive energy. Lorenz concludes that the same must be true of human love, and finds in this a viable hope that missiles may some day be beaten into Mixmasters and the species survive...