Word: lorenzo
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...impossible to answer this question without destroying two myths about Frank Lorenzo, Eastern Airlines and the machinists' strike...
...publishing this advertisement, we are complicitous. We are forced to acknowledge that for every $29 fare that Eastern sells to our readership, we are contributing $29 to Frank Lorenzo's attempts to bust Eastern's machinist union--which for two grueling months has been on strike, on the picket lines, and off the pay roll...
Most insidious, however, is the advertisement's deceptive attempt to ignore the deeply political issue of union busting that would be required to fly Eastern's $29 shuttle. Lorenzo would have us ignore the ethical issues surrounding the labor-management struggle. He encourages us to accept the advertisement outside of a social and political context--something we, and the strikers, cannot afford...
WHILE we refuse to contribute to Lorenzo's destruction of the machinists' union ourselves, we would argue that Eastern has the right to sell its commodity in someone else's advertisement space. In addition, we would welcome Eastern's political opinions on our editorial page. But we don't want Lorenzo's business, we don't want his money and we don't want to be accomplices to his tactics by having his product on our ad pages...
Myth number one: crossing the picket line and riding Eastern Airlines is not a political act. The fact is that when you fly Eastern Shuttle to New York, you are making a $29 donation to Frank Lorenzo's fund to bust the machinists. The strike is extremely expensive for Lorenzo, and for Texas Air, of which Lorenzo is chair. Eastern, before the strike, was losing $1 million per day. Now its losses are enormous...