Word: lorillard
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Dates: during 1930-1939
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...elflike characters making love, smoking cigarets, blowing smoke rings ; it will have a different theme every two months. Located at 43rd Street and Broadway, it is a half-block long, two-and-a-half stories high, uses electricity sufficient to illuminate a city of 5,000, will cost P. Lorillard & Co. $5,000 a month...
...English Blend had enjoyed gross sales of $21,000,000 - about 3,800,000,000 cigarets. This was a puny total compared with some 35,000,000,000 each sold by Camels, Luckies, Chesterfields. But it was more than half the 5,300,000,000 of Old Gold. Presumably Lorillard Co. executives, who in 1926 had spent $15,000,000 to launch Old Gold, breathed easier with Mac's death. Much of the tobacco industry laid Philip Morris' tremendous success primarily to the personalities of Rube and Mac. That Philip Morris had other assets was presently demonstrated...
Died. Benjamin Lloyd Belt, 70, president of the tobacco firm of P. Lorillard Co.; of a heart attack; in Whitefield, N. H. Tobacconist Belt, a horse-loving Virginian, became president of hoary P. Lorillard in 1924, immediately brought out Old Golds to keep pace with younger competitors...
...other hopefuls for the $100,000 first prize in Old Gold cigarette's famed rebus puzzle contest (TIME, May 24). News of the award and names of 200 out of 1,000 other prize winners were published last week in 350 U. S. newspapers by P. Lorillard Co. Inc. over three months after the last Old Gold rebus appeared publicly. During this interval the company and its advertising agency, Lennen & Mitchell, had their hands full...
...whom 8,160 returned correct answers in five days. In accordance with the rules, the contest thereupon became literary, each survivor having to submit an essay on the increased popularity of Old Golds in his or her community as a result of the contest. Last week Lorillard positively refused to make public any of the prize-winning letters or the names of the judges. Second prize of $30,000 went to Pharmacist Florence Zimmermann in Peoria, Ill. Third and fourth prizes, $10,000 each, were won by an automobile accessory salesman in Seattle and a chemical engineer in Philadelphia. Impressed...