Word: lorillard
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...John Glenn, using a 12-oz. bottle of Royal Crown Cola as a launch vehicle. Royal Crown's vice president for corporate development, Glenn last week was also named chair man of the company's international subsidiary. He and Morgan J. Cramer, a former president of P. Lorillard Co. (tobacco) and now R. C. International's president, aim to increase foreign sales 25% next year. Other U.S. soft-drink makers are also training some of their highest-priced executive and promotional talent on the foreign market, whose growth rate will soon top that of the U.S. market...
...Morgan J. Cramer, 59, moved from P. Lorillard Co., where, until six weeks ago, he was chairman, of the international division, to Royal Crown Cola, where he becomes president of its international subsidiary. Cramer's switch from puffs to pop was described as amicable. In his 35-year career with Lorillard, Cramer concentrated on the company's exports, retained his interest in overseas business after he became president in 1961 and chief executive a year later. Lorillard's greatest sales (95%) and biggest headaches, though, are in the domestic field, where its onetime fast-selling Kents have...
...From P. Lorillard Co., the smoke signals came up clearer and cleaner. Two weeks ago, Lorillard announced that it would henceforth ignore the cigarette industry's self-imposed restrictions against advertising claims of low tar and nicotine content. Everyone automatically assumed that Lorillard had broken ranks for the simple reason that it was tired of seeing sales of its longtime low-tar leader, Kent...
...quite so. Last week Lorillard announced that it had a brand-new brand. Called True, the new cigarette is, according to studiously vague company claims, especially designed with a new aerated filter "to deliver reduced tar and nicotine." So anxious was Lorillard to get True onto the cigarette stands that it did not even bother to test-market the blue and white pack. Whether True will set off another competitive battle in the industry remains to be seen. Liggett & Myers is test-marketing a new Chesterfield menthol. American Tobacco is trying out "Mayo's Spearmint Blend,"* and Philip Morris...
...sooner had the FTC announced its turnabout than Lorillard told Code Administrator Meyner that it would no longer feel obliged to observe the code, at least so far as the restriction on nicotine and tar talk went. At word of Lorillard's defection, Meyner quickly secured repledges of allegiance from eight other major cigarette companies, said that no immediate changes in the industry's code were contemplated...