Word: lorillard
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...first tried to put out effective filters. But when smokers found the cigarettes too weak, "first, the filters were loosened to permit a larger number of smoke particles to get through. Second, the blend was changed to include more of the stronger, heavier-bodied tobaccos." In 1952 P. Lorillard Co. (Kent) designed a filter that let in only i milligram of nicotine, 9 milligrams of tar; unfortunately, the sales did not reflect the effectiveness, and last year, said the committee, Kent's new filter let through double this nicotine and tar content. Similarly, Liggett & Myers' L & M brand...
KENT SALES BOOM is puffing up P. Lorillard Co. earnings so fast that Wall Streeters guess earnings may be as high as $2 a share this quarter v. 42? in fourth quarter of 1956 and $1.02 in this year's third quarter...
Also celebrating was P. Lorillard (Kent, Old Gold and Newport cigarettes), whose third-quarter earnings were $1.02 a share, v. 22? last year. Pharmaceuticals were also up. Abbott Laboratories' sales for the nine months increased 12%, while profits rose 16%. G. D. Searle & Co. reported quarter profits up 21% on a sales boost of 18%. In the auto industry, General Motors' earnings were off 11%, but Chrysler and Ford both reported huge increases (see Autos...
KENT CIGARETTES are being rationed to jobbers by P. Lorillard Co. because recent promotion of company's nicotine-and tar-cutting filter has lit up sales. Kent, which last year was far down the list, is now challenging top filter brands. Lorillard's stock has puffed from year...
...smokers puffed 240.5 billion cigarettes, 5.6% more than the same period last year. July sales in U.S. alone jumped 13.5% over 1956. For third quarter, R. J. Reynolds (Camel, Winston) says earnings will be "considerably ahead" of last year, Philip Morris expects a 5% to 10% sales gain, P. Lorillard (Old Gold, Kent) also anticipates a rise...