Word: lorillard
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...tone-or tried to. Tuxedo Park was the home of the tuxedo, frosty formality, and an Autumn Ball that still kicks off New York's debutante season. Like most resorts, it was built by a millionaire with a whim of iron. In the winter of 1885-86, Pierre Lorillard V (snuff and tobacco), with the aid of $1,500,000 and 1,800 personally imported Italian laborers, turned 600,000 acres of Ramapo Hills country into a select colony of stately pleasure domes. Once a "must" among top society resorters, it is now, by comparison, a social ghost town...
...Robert M. (for Mondell) Ganger (rhymes with Hanger), 48, was elected president of P. Lorillard Co. (Old Gold and Kent), as Herbert A. Kent, 65, moved up to board chairman. Ganger, born in Greenville, Ohio, worked his way through Ohio State University playing the trombone, got a job as an office boy in what later became the ad firm of Geyer, Cornell & Newell. He made a reputation with his accurate market analyses and catchy sales campaigns, became a partner in the firm (renamed Geyer, Newell & Ganger). Two years ago, Lorillard lured him with an executive vice presidency. Ganger...
Kents. P. Lorillard Co. (Old Gold) put on the market a new cigarette, Kent, the first filter-tip cigarette made by one of the Big Five...
Fifth, Pall Mall, put out by a subsidiary of American Tobacco. Pall Mall made the most spectacular gain, boosting sales 38.2% to 23.5 billion cigarettes, thereby pushing Old Gold (P. Lorillard) out of fifth place...
...hoped to boost its sales of tobacco paper in the U.S., where it once supplied 90% of the market. During World War II, U.S. companies started making their own paper, and SEITA has been unable to win back the market. Last week's deal with Reynolds and Lorillard calls for 70% payment in barter (half in paper, half in miscellaneous commodities), and 30% in dollars. In some Paris circles, the legalization of Camel and Old Gold sales also called for a new snobbery in cigarette fashions. Said one young ady: "The only cigarette that suits my taste...