Word: lorillard
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Meanwhile King-size cigarets multiplied like brands of beer in 1933. Hill lengthened another of his own lagging brands, Herbert Tareyton, watched its sales jump to 1,800,000,000 last year. Brown & Williamson's Wings adopted the new size, so did Spuds (Axton-Fisher), Beech-Nut (P. Lorillard), Dunhill (Philip Morris). Other makers thought up new names: Stratford (Fleming-Hall Co., Inc.), Cinclair (A. Ladis Tobacco Co.), Melowicks (Strand Tobacco Co.), etc. Out of 180,000,000,000 cigarets sold last year, the King size accounted for about...
Died. Pierre Lorillard, 80, tobacco tycoon, sportsman, socialite, retired head of P. Lorillard Co. (Old Golds), son of the founder of Tuxedo Park; in his sleep; in Tuxedo Park...
...controlled the market for every tobacco product but cigars. Roosevelt's and Taft's trustbusters broke it into pieces, rearranged the pieces so that there were at least two companies making each important product, four important cigaret makers. Those four, American, Liggett & Myers, Reynolds, and Lorillard, plus hefty Newcomer Philip Morris, are the "Big Five" today...
Died. David Haines Ball, 70, president of P. Lorillard Co. (Old Gold cigarets); of a heart attack; in Mount Vernon...
...elflike characters making love, smoking cigarets, blowing smoke rings ; it will have a different theme every two months. Located at 43rd Street and Broadway, it is a half-block long, two-and-a-half stories high, uses electricity sufficient to illuminate a city of 5,000, will cost P. Lorillard & Co. $5,000 a month...