Word: lorillard
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...such ideographic riddles as G a, which may be read J'ai grand appetit (G grand, appétit). More complex rebuses are pictures whose elements, correctly named and put together, make up words or sentences. Printing six riddles of this type every week in 308 newspapers. P. Lorillard Co., makers of Old Gold cigarets, began last February the longest and best-sustained wit-baiting promotion on record by a U. S. advertiser. A puzzle contest axiom is that half the contestants will drop out before the finish. When the Old Gold contest closed last week...
...promised to boost Old Gold sales anywhere near the Big Three. Lennen & Mitchell, who are also agents for the Scripps-Howard newspapers, had kept an attentive eye on the rebus campaigns run as circulation stunts by various U. S. newspapers. Last summer Adman Philip Wieting Lennen persuaded Lorillard that if people would buy newspapers to enter such contests they would also buy Old Golds...
...four wealthy New Yorkers got into an argument over which had the finest yacht. Upshot was the first ocean race, across the Atlantic from Sandy Hook to the Isle of Wight for a pot of $90,000 between Pierre Lorillard's 105-ft. Vesta, James Gordon Bennett Jr.'s 107-ft. Henrietta and the 106-ft. Fleetwing of George & Franklin Osgood. Choosing December as the windiest month, these three schooners set off with professional crews, many a misgiving in a rising wind. Vesta and Henrietta had their cockpits boarded over but not Fleetwing. On the eighth day, wallowing...
...most tobacco companies, advertising is more important than tobacco. When P. Lorillard Co. put Old Golds, on the market in 1926, it floated a $15,060,000 bond issue solely to finance promotion. Camel advertising costs R. J. Reynolds Tobacco Co. some $10,000,000 annually. But during Depression, two oldtime tobacco men discovered another and a cheaper method of selling cigarets. They were Reuben Morris ("Rube") Ellis, long time president of Philip Morris & Co. and Leonard Burnham ("Mac") McKitterick. Their cigaret was Philip Morris English Blend, which is now crowding Old Gold for fourth place in the roster...
...however, has the Court had so many friends as went to its aid. Friends of the Court included the American Farm Bureau Federation, the Mountain States Beet Growers' Marketing Association, the National Beet Growers' Association offering briefs in defense of AAA. Hygrade Food Products, National Biscuit, P. Lorillard turned up as "friends'' in the person of John W. Davis (and associates) who offered a brief against AAA. These briefs were concerned with two tests of the AAAct which taxes processors to raise money to pay farmers to reduce output.* One of these, brought by eight Louisiana...