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...Lorillard Co. Old Golds are said to be paying for themselves now, and Lorillard is concentrating on this brand and the 5? Rocky Ford cigar (When It's Got the Stuff a Nickel's Enough). While the trend toward a few popular brands has helped Old Golds, it has hurt Lorillard's onetime large business in Turkish cigarets (Helmar, Deities, Mogul, Murad). Officials estimate that 1930 earnings will be more than the $1,336,656 of last year, which would be the first increase in five years...

Author: /time Magazine | Title: Business: Tobacco | 3/17/1930 | See Source »

...between manufacturers, begun in April, 1928 when the R. J. Reynolds Tobacco Co. reduced the price of Camels from the long established rate of $6.40 a 1,000 to $6. Quick to follow were Liggett & Myers with Chesterfields and Piedmonts, and the American Tobacco Co. with Lucky Strikes. The Lorillard To bacco Co., faced with the heavy expense of introducing Old Golds met the reduction only partially, cutting its price to $6.10. During the intervening months the costs of the feud were heavy and many a rumor spread that an agreement for its termination had been reached. Last week from...

Author: /time Magazine | Title: Business: Cigaret Peace | 10/14/1929 | See Source »

Robert Law, George M. Pynchon Jr. and Elliot S. Phillips have worked up the Westchester Club. Charles Townsend Ludington is busy at Philadelphia; Major Lorillard Spencer, Count Alfonso Villa and William H. Vanderbilt at Newport; George Hann at Pittsburgh; David S. Ingalls at Cleveland; Robert R. McCormick, Joseph Medill Patterson, Philip Wrigley, John J. Mitchell at Chicago; William G. McAdoo Jr., Tod Ford Jr., Aldrich M. Peck at Los Angeles; William G. Parrott, Peter B. Kyne, Julliard McDonald, Thomas B. Eastland, Alexander Young, Edward H. Clark at San Francisco...

Author: /time Magazine | Title: AERONAUTICS: Curtiss-Wright Roc | 7/8/1929 | See Source »

Upon the claims of cigaret makers that smokers know their favorite brands by taste, research from Reed Institute at Portland, Oregon, last week, cast doubt. P. Lorillard Tobacco Co. (Old Gold) in particular has been illustrating its extensive advertisements with photographs of famed persons choosing Old Golds while blindfolded from among other brands. Reed Institute laboratory tests by one Louis Goodman, graduate student, however, show that only once in nine times on the average does one recognize his favorite cigaret whether he is blindfolded...

Author: /time Magazine | Title: Science: Smokers Ignorant | 8/13/1928 | See Source »

...Lorillard Co. ("Not a cough . . . .") -$2,490,786. Previous year...

Author: /time Magazine | Title: Business & Finance: More Earnings | 2/13/1928 | See Source »

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