Word: lorillard
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...Lorillard Co., manufacturers of the new cigaret "Old Gold," stopped a moment last week to examine how their business was going. Only in April, 1926, did they begin to sell "Old Golds." That was in New England. Soon they promoted a sales compaign in Georgia, Florida and Alabama, then successively in California, Chicago, New York, and finally over the entire country...
...this crowded march to sell cigarets Lorillard's have been successful with "Old Gold." The first of last July they were selling 2,000,000 a day. Last week they were selling 20,000,000 a day. But success has been costly. Lorillard's net income in 1925 was $5,641,431. Last year it was $4,117,197. This year it will probably be less. Advertising costs, although a trivial fraction of a cent for each cigaret sold, is altogether enormous. But continued success in selling "Old Gold" will far more than pay for advertising appropriations. Meanwhile...
...Cigarets are the most profitable item of the U. S. tobacco industry. For example, P. Lorillard & Co. at one time gave more attention to the promoting of chewing tobacco ("Beechnut") than to the exploiting of their cigaret brands "Murads," "Helmars," "Deities" and "Moguls." Last year they began making and advertising "Old Gold" cigarets; last week in large display advertisements they issued "A Word of Appreciation. . . . This message of thanks is offered by Lorillard as an expression of deep appreciation to the Cigaret Smokers, Dealers and Jobbers of this community for the friendly co-operation all three have given in helping...
...late Viscount Bryce, pounded a desk and argued a water power case with vigorous conviction. He was Moses Hooper-for 70 years an able lawyer of Oshkosh, Wis. He had ridden in his automobile to Washington and intends to ride back to Oshkosh soon. Beech-Nut v. Beechnut. P. Lorillard Co. (Beechnut chewing tobacco) is not infringing the trademark of the Beech-Nut Packing Co. (BeechNut chewing ' gum, candies, ham, peanut butter, etc.) - decided the U. S. Supreme Court last week. Said Mr. Associate Justice Oliver Wendell Holmes: "The Lorillard Co. is at least as well known to those...
...Lorillard Co. hired, for this trademark case, John W. Davis. Beech-Nut Packing secured Charles E. Hughes (1910-16 U. S. Supreme Court Justice). Less fortunate lawyers predicted the usual fat fees, said Lawler Davis had commanded in one case $5,000 a day, that Lawyer Hughes had received $100,000 for a single case. Both lawyers once ran for President and were defeated: Mr. Hughes in 1916, as the Republican candidate, Mr. Davis in 1924 on the Democratic ticket. Both illustrate the earnings-power of men in public life...