Word: lorillard
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...first quarter to Philip Morris (total 1982 sales: $9.1 billion). The big two, which together have about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...boost demand, the makers of little cigars, which are still allowed to be advertised on the home screen, expanded their promotions in print and television. Cigars like Lorillard's Omega, U.S. Tobacco's Tall N' Slim and American Brands' Antonio y Cleopatra became increasingly popular. Sales of little cigars reached 878 million in the last fiscal year, and in recent months have been running about 46% ahead of that level. One reason is that last September R.J. Reynolds Tobacco Co., the nation's largest cigarette maker, brought out a new brand called Winchester. Ever since...
Died. Lewis Gruber, 75, tobacco executive; in Manhattan. A crack salesman who smoked three to four packs of cigarettes a day, Gruber joined the tobacco firm of P. Lorillard Co. in 1924, became president in 1956. His campaign promoting the Micronite filter helped propel Kent domestic sales from 3.4 billion to 36 billion in two years. Puffing at doctors' warnings, Lorillard advertising claimed "We're Tobacco Men, Not Medicine Men," prescribed Old Gold cigarettes (another company product) "For a Treat Instead of a Treatment...
...that used to be called the Alabama 500 now will be known as the Winston 500; Reynolds will put up $100,000 for prizes and promotion and plans a "parade of stars," including Miss Winston Cup, who will ride around the track in a specially-built "Winston red" Mercury. Lorillard is buying commercials on closed-circuit TV screens scattered around major horse-race tracks. Closed-circuit TV is not regulated...
Ultimate Trip. The manufacturers will channel much of their TV savings into other promotions to hook customers. Lorillard Corp., the maker of Kent and Old Gold, plans an extensive direct-mail program. Lists of known smokers will be sifted by computer, and cigarettes will be speeded to them along with other product samples by United Parcel Service. Other companies have already begun mass samplings through the mail. Some firms are giving away free samples on the streets, at sporting events and wherever crowds gather. Reynolds has started the Salem Sweepstakes to attract new customers. Participants send contest forms...