Word: lorillard
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...loss of broadcast billing will not seriously hurt them. Reynolds' broadcast billings make up about $49 million of the William Esty agency's total of $139 million. Philip Morris spends $25 million on broadcasting through Leo Burnett; Brown & Williamson bills $25 million through Ted Bates; and Lorillard $17 million through Foote Cone & Belding...
...Among companies that volunteered advisers: TIME-LIFE, Newsweek, Psychology Today, New York, CBS, Young & Rubicam, J.K. Lasser Tax Institute, Cowles Communications, McCann-Erickson and Lorillard Corp...
Most white Americans will never hear that hip version of the popular Kent jingle, which is sung by a chorus of wailing voices against a background of driving rhythm and blues music. It is beamed only over black radio stations to black audiences. P. Lorillard, the manufacturer of Kent, is one of a growing number of U.S. companies that are making a special effort to woo Negro consumers, who spend an estimated $30 billion a year. In particular, tobacco companies, department stores and cosmetics makers have all found the soul sell an effective conduit to Negro buyers. Because...
...462?ten times as many as in 1950?and most were conglomerate mergers. Hardly any corporation, no matter how large, seems wholly safe from the grasp of conglomerates. During the past two years, conglomerates have absorbed or gained control of such big and basic enterprises as Jones & Laughlin Steel, Lorillard, Wilson, United Fruit and Armour. Lately, relative newcomers to the corporate scene have attempted to take over Sinclair Oil, B. F. Goodrich, Allis Chalmers and mammoth A & P. Even Pan American World Airways, long considered to be practically an unofficial agency of the U.S. Government, feels threatened by Resorts International...
...announcement of the prospective merger between Loew's and Lorillard took Wall Street by surprise. Negotiations had been secretly carried on in suburban Scarsdale, N.Y., where both Loew's Chairman Laurence A. Tisch and Lorillard Chairman Manuel Yellen live. Meeting at the Tisch home in Scarsdale, Tisch and Yellen were able to work out within one week a deal by which Lorillard's product line (Kent, True, Newport, Old Gold and Spring cigarettes, Tabby cat food and Reed candies) will join the 14 hotels and 110 theaters controlled by Tisch and a younger brother. The merged company...