Search Details

Word: lorillards (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
Sort By: most recent first (reverse)


Usage:

Irate Charges. Having won over Rosenstiel with tactics that included a personal investment of $350,000 in the purchase of Rosenstiel's six-story Manhattan town house, Riklis ran into some new obstacles to the $410 million takeover. There were new rumors that P. Lorillard & Co., the big cigarette, maker which had been rebuffed by Rosenstiel in an earlier merger attempt, was renewing its effort. These were reinforced when the Schenley board failed to take any action acknowledging the Riklis...

Author: /time Magazine | Title: Business: I Am a Conglomerate | 4/5/1968 | See Source »

...tobacco: their cigarette business is holding up despite recurring cancer scares, and they are making money on diversification projects. R. J. Reynolds reported record sales of $495 million and record earnings of $43,139,000 from Chinese foods, fruit punch, and aluminum foil as well as tobacco products. P. Lorillard's diversified operation accounted for record quarterly sales of $147 million and earnings...

Author: /time Magazine | Title: Earnings: Special Circumstances | 10/27/1967 | See Source »

...they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...

Author: /time Magazine | Title: Tobacco: Silly Milly | 10/20/1967 | See Source »

...Lorillard...

Author: /time Magazine | Title: Profits: Mixture with a Minus Flavor | 7/28/1967 | See Source »

...well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer length. R. J. Reynolds has a 100-mm. Winston in menthol and nonmenthol; they accounted for much of the company's 3.9% increase...

Author: /time Magazine | Title: Tobacco: Please Hold This Magazine A Little Further Away | 4/28/1967 | See Source »

Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | Next