Word: lorillards
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Dates: during 1960-1969
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...From P. Lorillard Co., the smoke signals came up clearer and cleaner. Two weeks ago, Lorillard announced that it would henceforth ignore the cigarette industry's self-imposed restrictions against advertising claims of low tar and nicotine content. Everyone automatically assumed that Lorillard had broken ranks for the simple reason that it was tired of seeing sales of its longtime low-tar leader, Kent...
...quite so. Last week Lorillard announced that it had a brand-new brand. Called True, the new cigarette is, according to studiously vague company claims, especially designed with a new aerated filter "to deliver reduced tar and nicotine." So anxious was Lorillard to get True onto the cigarette stands that it did not even bother to test-market the blue and white pack. Whether True will set off another competitive battle in the industry remains to be seen. Liggett & Myers is test-marketing a new Chesterfield menthol. American Tobacco is trying out "Mayo's Spearmint Blend,"* and Philip Morris...
...Lorillard Co., the FTC's new stance seemed springtime fresh. Under the FTC ban on nicotine-tar advertising, Lorillard's Kent, once the runaway leader of the filter pack, has slipped from 11% of the filter market in 1958 to 5.9%, while the company's overall sales have gone from 1963's record $521 million to last year's $479 million. In both its Kent and Newport brands, Lorillard is pretty certain that it can outdo the field in low nicotine and tar content...
...sooner had the FTC announced its turnabout than Lorillard told Code Administrator Meyner that it would no longer feel obliged to observe the code, at least so far as the restriction on nicotine and tar talk went. At word of Lorillard's defection, Meyner quickly secured repledges of allegiance from eight other major cigarette companies, said that no immediate changes in the industry's code were contemplated...
...Genesco are so eager to expand that they have set up staffs of their own to search out possible merger mates. They also know that the cigarette manufacturers want to acquire food, beverage or candy firms as a hedge against the cancer scare; last week, for example, P. Lorillard (Kent, Old Gold) bought out San Francisco's Golden Nugget Sweets. They are aware that the oil companies yearn to buy into everything from fertilizers to polypropylene toys, and that the food companies are getting together with the beverage firms. National Biscuit, for example, has decided that things might...