Word: lorillards
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...possible retail sales loss of about $45 million. Cigarette tax receipts fell 2% in Arizona, 6% in Louisiana, 12% in Alabama, 14% in Illinois. Connecticut reported a 12% decline in sales, which cost the state $246,000 in expected taxes. - In Louisville, Brown & Williamson (Viceroy) and P. Lorillard (Kent) went on four-day weeks, and Philip Morris trimmed to a three-day week. R. J. Reynolds (Camel, Winston, Salem) has been on a four-day week for a month. Though cigarette sales usually slump just after Christmas, Reynolds admitted that the current drop in cigarette demand is "more than normal...
Well before the Surgeon General dropped his bomb, the manufacturers were employing new economic tactics. Having diversified into such things as razor blades and canned fruit punch, they are rolling out new pitches and products to keep their main business growing. Philip Morris and P. Lorillard, taking a leaf out of Raleigh's old book, recently have begun backing some of their brands with gift coupons (47,185 Alpine coupons for a mink stole); Liggett & Myers recently brought out its triple-filter Lark brand. Six out of ten U.S. smokers have already switched to filters, and last week Surgeon...
Morgan J. Cramer, president, P. Lorillard...
Together they founded the Newport Jazz Festival, but togetherness and all that jazz have gone up in smoke for Elaine Lorillard, divorced first wife of Tobacco Heir Louis Lorillard. In Middletown, R.I., Elaine and her two teen-aged children by Louis were evicted from their rented Paradise Farm home. Louis had let the lease lapse. Mrs. Lorillard further complains that her $700 monthly support payments have dwindled to a mere $100 a month, and she can't locate her husband, who at one point last year got the electricity turned off, plunging Paradise into darkness...
Last week Carlson announced that his new company, Gift Stars, Inc., would do just that. With such prestigious companies as P. Lorillard, Kimberly-Clark, Minute Maid, Alcoa and Mennen already signed up for the new adventure, housewives in test areas will soon be finding a bonus of flashy blue and gold Gift Star certificates tucked into or onto everything from baby powder to potato chips. Cold sufferers who grapple for that first sheet of Kleenex, for example, will have to watch out for the coupon imprinted on the pull-out tab. Developed after a two-year study, the coupons will...