Word: lorillards
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BREEZY Robert Mondell Ganger, 59, chairman of D'Arcy Advertising of Manhattan and St. Louis, was hardened in the competitive fires of manufacturing in the early 1950s when, as president of P. Lorillard Co., he was instrumental in launching Kent cigarettes. As a result, he has scant patience with the pseudo-academic theorizing of some admen, instead talks to businessmen in their own lingo: "The objective of advertising has always been to sell goods at a profit." A handy man with a trombone, Ganger (rhymes with hanger) paid his way through Ohio State ('26) by playing in campus...
Safety in Diversity. Philip Morris Inc. (Marlboro, Parliament, Alpine) has already begun hedging against possible loss of cigarette sales by diversifying. Some 20% of its business last year was in razor blades (Pal, Gem), flexible packaging and polymer chemicals. P. Lorillard Co. (Kent, Old Gold, Newport, York) recently obtained permission from its stockholders to begin diversifying...
...Hunter Show (NBC, 8:30-9 p.m.). P. Lorillard and Westclox have picked up the Tab for a new comedy series about an amiable cartoonist...
Died. Herbert A. Kent, 73, president of P. Lorillard Co. from 1942 to 1952, board chairman the following three years, a proponent, in his 49 years with the company, of mild cigarettes and soft-sell advertising (including the 1942 Old Gold slogan: "For a treat instead of a treatment"); of a heart attack; in Milan, Italy...
...modern jazzmen who launched their own competing festival in a rambling seaside hotel, Cliff Walk Manor. Headed by Bass Player Charlie Mingus and Drummer Max Roach, the rebels played right through the riotous weekend, drew 750 people on Sunday night, grossed $4,700. With the encouragement of Louis Lorillard's divorced wife Elaine, they made plans to form their own Jazz Artists' Guild, and to sell tapes of their concerts, which eventually may appear on four LPs under the title Rebellion at Newport. The cool rebels, including such top modern jazzmen as Roy Eldridge, Jo Jones, Ornette Coleman...