Word: lorillards
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...might be refunded with jazz albums instead of cash, and so it looked as if the festival would just about break even. While power shovels scooped heaps of beer cans off the streets, talk about permanent cancellation ("This means the end of the Newport Jazz Festival," Founder Louis L. Lorillard had said in the dark weekend hours) had all but disappeared...
Adamant Denial. The recent proliferation of new brands and the flightiness of consumer loyalties have played havoc with the old-line cigarette market. Camels are 37% below 1952, Luckies are down 39%, Chesterfields 57%, Lorillard's Old Gold 58% and Philip Morris 71%. Only Pall Mall among the nonfilters has gained, is running 25% ahead...
...status symbol. The British-American Tobacco Co., which sells American Tobacco's Lucky Strike brand in Europe, was the first to go into local-plant production. But West Germans can look forward to other inexpensive U.S. brands. R. J. Reynolds (Camels), Liggett & Myers (Chesterfields) and P. Lorillard (Kents, Old Golds) are all smoking out ways to cash in on Germany's well-developed taste for Amis...
...Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated Belair, whose pack also boasts a picture: blue sky with snow-white clouds, and the non-mentholated, "high filtration" Life, whose motto, encrusted on every package in Latin, is: "Life Is Great." P. Lorillard Co. (Kent, Newport, Old Gold) brought out Spring, a tastefully packaged king with "lightest menthol" and "honeycomb filter...
...LORILLARD. First-half earnings rose to $2.02 a share, up 15% from last year. The performance, said Chairman Lewis Gruber, was due to a $19 million rise (to $240 million) in sales of Kents, Old Golds and Newports...