Word: lorillards
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With a nationwide ad blast in the newspapers. P. Lorillard Co. last week announced that it had improved the filter in its Kent cigarettes to give "significantly less tars and nicotine . . . plus easy draw." Though Lorillard did not mention the word "health" in its ads. or Dr. Wynder's specifications, it appeared to meet those specifications. A Kent regular, it claimed, passes 17 milligrams of tar and 1.36 milligrams of nicotine through its filter; the king size passes 21 milligrams of tar. 1.7 milligrams of nicotine (an independent laboratory got slightly higher readings for the tar. lower for nicotine...
Slushy Beat. Criticism from the local inhabitants had died to a few back-terrace whispers (Sponsor Mrs. Louis Lorillard characterized the festival's early opponents as "not socially secure."). In fact the only really surprising sound at last week's festival came not from the familiar names but from a 28-piece band whose performers averaged only 14 years...
...marketing department before McKesson & Robbins hired him nine years ago as vice president. A World War II colonel, he served on General Eisenhower's staff from D-day in Normandy to V-E day. ¶ Lewis Gruber, 60, was named the fourth president in four years for P. Lorillard Co. (Old Gold, Kent). His predecessor, William J. Halley, 58, moved down to head the finance committee. A native New Yorker, Gruber got a law degree from Tennessee's Cumberland University ('14), joined Lorillard in 1922 as a salesman. The executive shakeup. which also brought...
...pick up a strand of pearls for the First Lady. Diamond Jim Brady earned his nickname with Tiffany diamonds, and an admirer of Sarah Bernhardt ordered for her a bicycle set with diamonds and rubies. Tiffany's even made horseshoes for the thoroughbreds of Tobacco Millionaire P. Lorillard. Steelmaker Charles Schwab once strolled into Tiffany's to buy a trinket for his wife, saw a 60-carat diamond pendant he liked, wrote out a check for $91,000 and strolled out with his gift...
...York to handle CBS's real-estate program. Now ex-Medical Student O'Shea hopes to breathe new life into Hollywood's sickest studio. ¶Herbert A. Kent, 68, only living American for whom a cigarette is named, was out as board chairman of P. Lorillard Co. (Old Gold, Embassy, Kent). An upstate New Yorker (Auburn), Kent started selling Lorillard's cut plug and snuff in a horse and buggy, moved up Lorillard's ranks from retail salesman to sales manager to advertising head. He became president in 1942, launched such slogans as Old Gold...