Word: lorillards
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...refused to lease its grounds to the festival as it did in 1954; only an unseasonable dry spell that summer, they pointed out, prevented the tennis courts from being ruined by stomping feet, and what they called the "sanitary facilities" had been deplorably inadequate. Jazz-loving Socialite Louis L. Lorillard promptly paid $22,500 for Belcourt, the enormous, run-down pile of the late O.H.P. Belmont, and announced that this was where things would jump during the festival's three days. At this the neighbors set up a well-modulated howl and complained to the city fathers. Eventual compromise...
CIGARETTE-SMOKING is on the way up again after a 7 % slump in the past two years. P. Lorillard and American Tobacco, with 40% of U.S. cigarette output, report first-quarter sales increases of 2% to 3%. Largely because of a big jump in filtertips (now 20% of the market), tobacco-men predict that overall cigarette sales will climb 5% above 1954's 368 billion total by year...
...asked the boys at the next table. The boys at the next table said it was true. They worked for P. Lorillard...
FILTER-TIP WAR is still heating up. P. Lorillard Co.'s Old Gold will soon be marketed in a new king-size, filter-tip version, the first time one of the "Big Six" brands has come out with a filter. Other big names may have to follow soon, since filter-tips have climbed from 3% to 8% of the market in the first six months of 1954, are expected to hit 12% by the end of the year...
Smoke Signals. But the stock market paid little heed to pessimists, kept right on climbing as more good earnings came out. Even the tobacco industry, whose sales had been slumping at year's end, reported higher sales and sharply higher earnings in the first quarter. P. Lorillard Co. sales rose from $51.9 million a year ago to $56.4 million, and net was up from $1,276,026 to $1,955,748. R. J. Reynolds increased net income from 69? a share a year ago to 90?. Showing its confidence in business in the months ahead, Chrysler Corp...