Word: lorillards
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...A.M.A., which banned all tobacco advertising from its publications Jan. 1, swung hard last week on a manufacturer who had cited A.M.A. findings in cigarette ads. In 80 newspapers last month, P. Lorillard Co. had advertised: "The A.M.A. . . . tests proved that of all the filter cigarettes tested, one type was the most effective for removing tars and nicotine.-This type filter is used by Kent . . . and only Kent...
...Reynolds Tobacco Co., American Tobacco Co., P. Lorillard Co., Brown & Williamson Tobacco Corp. and the Great Atlantic & Pacific...
...Robert M. Ganger, 49, who left the advertising firm of Geyer, Newell & Ganger and became president of P. Lorillard Co. (Old Gold, Kent) in 1950, then resigned to "regain his health" last May (TIME, May 11), went back into the advertising business as chairman of the board of St. Louis' D'Arcy Advertising Co., 16th biggest U.S. ad company. ¶ Marlin G. Geiger, 56, was elected president of the Davison Chemical Corp. to succeed R. L. Hockley, who resigned to become vice president of Mathieson Chemical Corp. Educated as a chemical engineer, Geiger was a vice president...
...Maurier, now running 30% ahead of last year's showing, and Benson & Hedges' ("You're so smart to smoke...") Parliaments, oldest filter on the market, which, for the third consecutive year, expect to boost sales 40%. Darkest horse in the filter race is P. Lorillard's (Old Gold) Kent. Eased into the market in the last half of 1952, Kent, with a hefty ad budget, is going ahead so fast, says one Lorillard executive, that "it's ridiculous to even talk about percentage increases, it's been so great...
Just a year after he was elected president of P. Lorillard Co. (Old Golds, Kents), Robert M. Ganger, 49, was out as suddenly as he went in. Ganger, who had spent 22 years in advertising before Lorillard hired him away from his agency (Geyer, Newell & Ganger) as executive vice president in 1950, had resigned, announced Lorillard, "in the interest of regaining his health." Replacing Ganger was Executive Vice President William J. (for Joseph) Halley, 55, a financial expert who joined Lorillard in 1918, moved up steadily, if not spectacularly, as comptroller, treasurer and financial vice president. In the shuffle last...