Word: loring
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Dates: during 1940-1949
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...successful blend of faith and finance, according to Myra Kiimalehto, was at first administered jointly by Thor, her slight, pince-nezed Swedish immigrant husband, and ex-Methodist Harvey Spencer Lewis, former president of an "Institute for Psychical Research." Together they applied modern U.S. selling methods to a potpourri of lore derived from the ancient esoteric Rosicrucian cult which dates back beyond the isth Century. In 1928, the Lewis-Kiimalehto brand of Rosicrucianism found in San Jose a happy combination of favorable weather and favorable authorities. There Lewis incorporated it as a nonprofit organization, and settled down to be "Imperator...
...different species of Mollusca on the island and in its waters. That was about the time Dwight Taylor of Pasadena, now a bright-eyed, serious 17-year-old, began his collection. Dwight kept picking up sea shells until he had picked up 120 species of them, and enough mollusk lore to write a dozen-page scientific treatise: "A Malacological Survey of Nantucket Island, Massachusetts...
Free Mooney. Whimsical Johnny Bruce, an editor who never finds it necessary to shout or swear at his staff, was weaned on the newspaper lore of his town. At nine, the year after the 1906 earthquake, he hawked the Bulletin in San Francisco's Mission district...
Alas, the Eskimo Curlew. Most extreme of the Neo-Malthusian scare books is Vogt's Road to Survival. Vogt is an ornithologist, once editor of Bird Lore, who (to quote the book's jacket) "became interested in the relationship of man to his environment through his studies of bird behavior." Now chief of the Conservation Section of the Pan American Union, he still seems to care as much for "wildlife" (especially birds but including bighorn sheep) as he does for the .human species...
...staid khaki pants worn by Harvard football players for generations have now gone the way of such venerable football lore as handlebar mustaches and leather elbow patches...