Word: loring
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...Corny Shields talked on, no one was disappointed. Out poured the lore that could be proved by no science, nor learned from any textbook. Said...
...Noah of modern times is the natural scientist. As the human deluge threatens to drown the lesser species, he cries his warning: Man is a part of nature; destroy nature and you destroy man. His ark is the archive in which he stores the species and records their curious lore; in recent years, many a neo-Noah has splashed a bright coat of paint on his scholarly scow and invited the general public along for the ride. Germany's Herbert Wendt (In Search of Adam) is a skillful skipper for this sort of trip, and he brings his passengers...
Many have been to Harvard, and have had longer experience than I in its lore and renown. But I came with such an enthusiastic heart, and with such eager eyes that to me the meanest twig of Harvard is filled with awe and tradition...
...even rosier future in the boxing business, Johansson was understandably in high good humor after the fight. "You see, it is a right hand," he cried. "It was no fantasy." Fantasy or no, Johansson's tremendous punch against Patterson had already become as much a part of boxing lore as "the long count" that saved the championship for Gene Tunney in his 1927 fight with Jack Dempsey. And by any standard, Johansson's right hand is the biggest thing to hit boxing in years...
Avoid "Janitor." Encyclopedic in managerial lore, Nickerson is perhaps most fascinating in discussing the semantics of the trade. In what might be called Nickerson's Law of Apartment Ad Copy, it turns out that "redecorated" and "spacious" will make a prospective tenant's mouth water more longingly than any other words. "Owner" is the O.K. word today for landlord ("The New Deal fostered a bitter reaction to 'Landlord' "). An accomplished owner delegates most of his work to his "manager" ("Avoid the word 'janitor' ... a higher-class manager can be hired by referring...