Word: los
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Dates: during 1940-1949
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Chatty Manchester Boddy, publisher of the Los Angeles Daily News, was busting to tell the news that nearly everybody guessed (TIME, July 19). In a Page One editorial he spilled it: "We don't like to scoop the dear old lady of First and Spring on a secret she has so zealously guarded, but . . . on Monday . . . the Los Angeles Times will announce that she is expecting. It will be a spanking new tabloid newspaper, to be born in the afternoon field some time early in October...
...Times's tabloid baby will probably be christened the Mirror. When it toddles out into the afternoon field against Hearst's rough & tumble Herald & Express, Los Angeles may see its lustiest newspaper scrap in a generation. Momentarily on the sidelines, rival Publisher Boddy told the Times to take heart: "Nearly a quarter of a century ago," he wrote, "we adopted a penniless, tattered little brat that was languishing in bankruptcy . . . It kept on keeping on until it has, I fear, become somewhat respectable. So chin up, Norman, it can be done...
Died. Tommy Ryan (real name: Joseph Youngs), 78, prizefighter of the skin-tight glove era, who won fame in 1891 when he knocked out Danny Needham in the 76th round, retired as middleweight champion of the world in 1907; in Los Angeles...
...Wildcats" (unscheduled passenger lines) were digging their claws into the regular airlines. They were particularly sharp on the profitable New York-Los Angeles run. By last week a dozen wildcatters were hauling some 2,500 passengers weekly on the transcontinental run, grossing an estimated $10 million a year...
...issue of the New York Daily News, ticket agencies representing the wildcats (for commissions as high as 20%) ran five different ads for cut-rate "air coach" flights to the West Coast. In Los Angeles, eight agencies were advertising. Prevailing rate: $99 plus tax (35% cheaper than the scheduled airlines' fare...