Word: lose
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Dates: during 2000-2009
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...past. Some companies assume that the consumer doesn't have any money. But now they're learning that that's not the case. Consumers still do have money - at least many do - but the reason that they're not spending it is because they're afraid they may lose the money in the future...
...companies are trying to find the triggers they have to pull on in order to make people feel comfortable about spending money. The best example of that was Hyundai, which said you can return your car within a year if you lose your job and get a refund. That's a major change you will see in marketing. And then you will see companies start to build the very functional, practical dimensions of their brands. If you take Louis Vuitton as an example, they will say, "In the future, when you buy a Louis Vuitton bag, it's not just...
...What They're Banning in Germany: On May 5, the German Constitutional Court upheld a ban on married people's combining already hyphenated names (or "chain names"), ruling that surnames with three or more parts "would quickly lose the effectiveness of their identifying purpose." The decision is less than shocking in a country where parents must seek approval from local authorities before they officially name their children...
...corrections officers Glyn and Rae Perkins were the only employees at the labyrinthine, 93,000-sq.-ft. (8,600 sq m) Two Rivers prison. "Those of us who were involved had such high hopes," she says. "I sit here now watching businesses close and people wondering if they'll lose their houses. It's sad. But the idea of housing Gitmo prisoners here just floors me. It would be scary...
...judges love Lambert, but they are also routinely stumped: "Confusing and shocking and sleazy!" shouted Kara DioGuardi after Lambert seduced Sammy Davis Jr.'s "Feeling Good." Lambert might just be too weird for a show this big. But win or lose, it won't matter: after producing plenty of singers, American Idol has found its first star...