Word: losers
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Dates: during 1960-1969
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Regardless of what finally happens, Mitchell risks being the loser. Justice Department officials complain that Morgenthau is independent and uncooperative, but he has been an immensely effective law officer. In seeking his removal, the Attorney General, an outspoken advocate of law and order, invites accusations that he is placing politics above public welfare...
Tawn's immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to Kane Light Gladney Inc., which is McKesson's ad agency...
...typically cynical offer: Why don't Gloria and her new partner Robert get married out there on the floor? They can get divorced afterward, can't they? After all, warns the M.C., "I may not know a winner when I see one, but I sure know a loser...
...born loser? Not if he becomes a salesman for Pennsylvania Life Insurance Co., whose president cites this as the résumé of an ideal prospective employee. Penn Life offers such men an income that fairly often exceeds $20,000 and a smothering of somewhat unusual fringe benefits. According to President Stanley Beyer, 36: "We become the teacher who loved him, the mother-in-law who thinks he is great, the coach who gave him nine letters, the boss who wants to make him president...
Everyone wanted a piece of the Crimson football team one year ago. But yesterday you couldn't give it away. No one is interested in a loser, unless he loses in style, as the Mets used to. Harvard has been losing regularly, and now no one really cares any more. Harvard does not lose very colorfully...