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Word: losers (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...People identify with Rhoda because she's a loser," says Valerie. "The human condition is one of self-doubt. But Rhoda is able to laugh it off, coming out on top-so she's a victorious loser." By the end of last season, Rhoda had become such a winner that jokes about her weight and looks were discontinued. This season, notes Ed Weinberger, executive producer of the Mary Tyler Moore Show: "we've cut out man-chasing jokes." The reason? Valerie joined Weight Watchers and dropped from 160 Ibs. to 140. Now, in order to remain...

Author: /time Magazine | Title: Show Business: Victorious Loser | 9/3/1973 | See Source »

...Hearst's News American, stood to benefit by printing winning numbers daily. Then the promotion-minded News American, which had a small lead in readership but lagged far behind the Sun in ad linage, came up with a shrewd gimmick. It began running daily lists of 51 "losers," numbers not drawn in the state lottery but for which the News offers cash consolation prizes ranging from $10 to $100. Sundays, the loser of the week gets a $500 jackpot...

Author: /time Magazine | Title: The Press: Baltimore Standoff | 7/9/1973 | See Source »

Four-Time Loser...

Author: /time Magazine | Title: Letters, Jun. 4, 1973 | 6/4/1973 | See Source »

...conviction shines through her every line that she remains utterly important and captivating. Mor ris brings his heroine to the realization that everything she regarded as substantial "dwelled in fleeting mists: affirmation against the darkness"; however, he has her cast off her Congressman be cause "he is a loser" and turn again to "the Washington that awaited her" - presumably to clear away those mists with some rattling good dinner parties...

Author: /time Magazine | Title: Books: Such Good Friends | 6/4/1973 | See Source »

...loser lost $312,000. Ah ended up a winner, but you could have stuck my winnings in a chigger's eye and never seen 'em. It was 'bout...

Author: /time Magazine | Title: Modern Living: Slim's Good Life | 5/28/1973 | See Source »

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