Word: losers
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Traditionally, The Making of the President has included the loser on a smaller scale. But in 1972 the Democratic primaries, the convention, and the party's failed attempts for the presidency make up a substantial part of the book. McGovern's grass roots campaign had about it an electricity unrivaled in recent years, something The Making of the President 1972 explores from beginning to end with the best reportorial skill...
...purse is $100,000, winner take all, but the victor will likely get a minimum of $200,000 and the loser $100,000 because of shares in the ancillary rights-everything from buttons (Bobby Riggs-Bleah!) to popcorn. Thus, the players' pot will set a tennis record. And, though King is reluctant to join in the hoopla, though she tries to avoid responding to the sexist gambit that has become Riggs' credo (see box page 56), she is not above capitalizing on the happening. Recently she filmed an electric-shaver commercial with Riggs. Set in a Boeing...
...People identify with Rhoda because she's a loser," says Valerie. "The human condition is one of self-doubt. But Rhoda is able to laugh it off, coming out on top-so she's a victorious loser." By the end of last season, Rhoda had become such a winner that jokes about her weight and looks were discontinued. This season, notes Ed Weinberger, executive producer of the Mary Tyler Moore Show: "we've cut out man-chasing jokes." The reason? Valerie joined Weight Watchers and dropped from 160 Ibs. to 140. Now, in order to remain...
...Hearst's News American, stood to benefit by printing winning numbers daily. Then the promotion-minded News American, which had a small lead in readership but lagged far behind the Sun in ad linage, came up with a shrewd gimmick. It began running daily lists of 51 "losers," numbers not drawn in the state lottery but for which the News offers cash consolation prizes ranging from $10 to $100. Sundays, the loser of the week gets a $500 jackpot...
...conviction shines through her every line that she remains utterly important and captivating. Mor ris brings his heroine to the realization that everything she regarded as substantial "dwelled in fleeting mists: affirmation against the darkness"; however, he has her cast off her Congressman be cause "he is a loser" and turn again to "the Washington that awaited her" - presumably to clear away those mists with some rattling good dinner parties...