Word: losers
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Perhaps the most surprising fact about the 747 is that the plane that promises to accomplish so much actually began its existence as a loser. In 1964, Defense Secretary Robert McNamara ordered a competition for a giant military transport and an advanced jet engine to power it. Lockheed and General Electric won the plane-and-engine competition, and their entry became the C-5A. The two losers, Boeing and Pratt & Whitney, were eager to find a market for their rejected designs. Boeing's chief, William Allen, decided to risk what turned out to be $1 billion in turning the military...
...diligence, skill and luck ?that the promise of opportunity could be redeemed, that the nation's natural fertility would justify the values of hard work and individualism. Now many of the Middle Americans, who have banked on the work ethic, find themselves in a losing streak with a loser's psychology...
Regardless of what finally happens, Mitchell risks being the loser. Justice Department officials complain that Morgenthau is independent and uncooperative, but he has been an immensely effective law officer. In seeking his removal, the Attorney General, an outspoken advocate of law and order, invites accusations that he is placing politics above public welfare...
Tawn's immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to Kane Light Gladney Inc., which is McKesson's ad agency...
...typically cynical offer: Why don't Gloria and her new partner Robert get married out there on the floor? They can get divorced afterward, can't they? After all, warns the M.C., "I may not know a winner when I see one, but I sure know a loser...